The Field Of Information Retrieval And Web Analysis

ABSTRACT Opinions play a crucial role in the decision making process. Analysis in the field of making decisions and setting policies has shown that sentiment analysis and Opinion mining has become increasingly important in the field of Information Retrieval and Web analysis. In the past years, the growth of user generated data in web forums, social networking sites and other social platforms is tremendous, which diverts our study towards mining the opinions on web. In this paper, we have presented a novel methodology to classify the tweets and the complete opinion mining system is explained on the basis of survey and analysis. A flowchart has been proposed in which the overall picture of classification of twitter data has been proposed and accuracy of the evaluation strategies by various supervised learning algorithms has been evaluated. Review data is collected for various product domains from micro blogging sites like twitter, face book. Keywords Opinions, Web mining, Sentiment Analysis, Supervised Learning, Mining. 1. INTRODUCTION In recent years, we have witnessed that a huge amount of opinionated text is available which have greatly influenced our social and political systems. Twitter messages posted online is about 250 millions per day which forces the organizations to observe their status and brands by extracting and analyzing the sentiments of the tweets shared online. To keep track of products and brands on the basis of their positive or negative views can be doneShow MoreRelatedThe Field Of Bioinformatics Is The Process Of Technology1598 Words   |  7 Pagesown words, describe what the field of bioinformatics is; write one paragraph (about 300 words) about this; be very descriptive. The field of bioinformatics is the process of technology by the use of computers (BioPlanet, 2015). This field manages biological information (BioPlanet, 2015). 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These data are stored in multimedia database, multimedia mining which is used to find information from large multimedia database system, using multimedia techniques and powerful tools. This paper analyzes

Succubus Heat CHAPTER 5 Free Essays

string(98) " the bookstore really could function without me, but the motherly instinct kicked in nonetheless\." Jerome was waiting for me in my apartment as soon as I stepped through the door. â€Å"You have some nerve,† he growled. I set my suitcase down. We will write a custom essay sample on Succubus Heat CHAPTER 5 or any similar topic only for you Order Now Normally that tone of voice would have set me hiding, but I was in no mood to listen to him now after my long drive-or rather, lack of a drive. There’d been an accident that had put traffic at a standstill, and I’d sat in my car for a very long and very annoying time. â€Å"Look, Cedric told me to,† I said, crossing my arms as though they might actually shield me from him. â€Å"I didn’t do anything wrong.† â€Å"You’re not supposed to do what he says.† Jerome sat on the arm of my couch and flicked his cigarette over a nearby ashtray, which I took as a great courtesy on his part. â€Å"You’re supposed to do what I say.† â€Å"He told me to go home. He didn’t have anything for me to do until the Satanists had their breakfast meeting.† Jerome’s glare momentarily faltered. â€Å"What are you talking about?† â€Å"What are you talking about? I’m talking about Cedric sending me home early.† â€Å"And I’m talking about your failure to notify me of his little stunt last night.† Last night? I racked my brain. Last night I’d been killing time shopping and destroying a man’s self-esteem. To my knowledge, Cedric had done nothing after I left except continue his quest to destroy Wikipedia’s informative empire. â€Å"What’d he do?† I asked. â€Å"I didn’t even see him.† Jerome didn’t answer right away, his face thoughtful. I realized then he was reassessing his initial anger. It wasn’t my early return that had upset him. â€Å"There was a vampire brawl last night,† he said finally. â€Å"Somehow, a few of them thought their hunting ground lines had been rearranged. So they started roaming into others’ areas†¦Ã¢â‚¬  â€Å"†¦and bad things ensued.† Vampires were as territorial as demons in some ways. Vampires had specific areas that they guarded to stalk victims and were very touchy about other vampires using them. The archdemon of a region usually drew up vampiric lines and enforced them through force and will. â€Å"Unfortunately, yes. Grace and Mei are still sorting it out.† A panicked thought suddenly struck me. â€Å"Are Cody and Hugh okay?† He shrugged. â€Å"A little bruised and battered, but nothing that won’t heal on its own.† My fear was unfounded, of course. Lesser immortals, like vampires and succubi, couldn’t kill each other, and we healed extremely quickly. Still, the instinct to worry about my friends was one that would never leave me. â€Å"Why were you yelling at me over this? I certainly didn’t have anything to do with it.† â€Å"Because the vampires who thought they’d been reassigned got official notification that said they had: a stamped and sealed demonic missive. They thought it was from me.† â€Å"But it wasn’t,† I guessed, seeing where he was going with this. Jerome had the area comfortably parceled out and would have no desire to change the status quo. He was too lazy. â€Å"There was no name?† â€Å"No, clearly. But they don’t need it-not if the seal is good. It was, and only another demon could have drawn something like that up.† â€Å"And so you assumed Cedric did it,† I finished. Jerome nodded. â€Å"Yes, and I’m going to let him know exactly what I think of this. I’m not happy over that-or you slacking off in reporting his activities to me.† â€Å"You’re giving my spying ability more credit than I deserve here,† I warned. â€Å"It’s kind of limited. He’s not really sharing his inner secrets with me, and anyway, he already knows that’s what you want me to do.† â€Å"Of course he does.† I sighed. â€Å"Look, if you want my opinion†¦Ã¢â‚¬  The look Jerome gave me suggested he really didn’t put a lot of stock in my opinion. â€Å"†¦I don’t think Cedric’s the type to do anything like that. He’s more interested in Web surfing.† â€Å"After all this time with demons, you really should know better than that, Georgie.† Jerome smashed his cigarette into the ashtray and stood up. â€Å"Yeah, yeah, I know, you sound just like Nan-† I frowned. His wording had tickled a memory. â€Å"Oh, I do have some info for you. Cedric was meeting with Nanette.† Jerome had been straightening his sleeve, but his head jerked toward me at the mention of the archdemoness’s name. â€Å"Nanette?† The word was carefully enunciated, icy in its tone. I relayed what I knew. Jerome’s face grew dark as I spoke. Whatever his thoughts on the new development were, however, he didn’t share them with me. â€Å"Looks like you might be doing your job after all.† He paused. â€Å"But why are you back?† â€Å"There’s nothing to do until Saturday. Cedric sent me home.† I held my breath, waiting for him to blow up, but it didn’t come. â€Å"Well, seeing as you aren’t being too much of a bitch for a change, I suppose that’s okay.† By that wording, I was apparently still being kind of a bitch. Jerome vanished. Aubrey immediately came out from behind the couch, giving me the censuring look cats always give owners who have been away for a while. I knelt down and scratched her chin. She was solid white with a few black specks on her forehead, often giving the impression that she couldn’t keep her head clean. â€Å"Yeah, I know,† I told her. â€Å"Believe me, I don’t want to go back there either.† Glancing at the clock, I saw that it was dinnertime. Too early to see the vampires quite yet, particularly since the days were getting longer. I’d have to wait until after sunset to get their version of the bloodsucking showdown. I gave Aubrey a few more conciliatory pats and then straightened up to call Dante. He didn’t answer, and I wondered if he actually had a customer for a change. When not concocting vile spells, he made his living giving fake Tarot and palm readings. I left a message, telling him I was back. With time on my hands, I started fretting about Emerald City. I knew the bookstore really could function without me, but the motherly instinct kicked in nonetheless. You read "Succubus Heat CHAPTER 5" in category "Essay examples" And since I did have the time, I decided to go over and check on things. As expected, all was well. It was almost seven, and people on their way home from work were stopping in to pick up things. Business was steady but not crazy. â€Å"Georgina! You’re back.† I’d been watching the registers from a distance and turned to see Maddie standing behind me, lugging a cardboard display for a new book coming out tomorrow. I smiled. No matter how hard things had been for me with her and Seth, there was something about her bright, open personality that could lighten dark moods. â€Å"For a while. I just wanted to check on things.† She grinned back. â€Å"That’s just like you. Get time off, and come back to work. How are things? Still crazy?† I shrugged. â€Å"Yeah, a little. But it’s nothing I can’t manage. I’m hoping it’ll improve soon.† â€Å"Is it something that might improve with a drink?† She wore a mischievous look, and I couldn’t help but laugh. â€Å"Only if I’m drinking alone. You’re still here for a couple more hours.† â€Å"Nope. I had to come in early to cover someone, so Janice is going to close.† It was always nice if a manager could close, but Janice was certainly competent enough. I hesitated. I’d been avoiding Maddie since Christmas, but before Seth, I’d always really liked her a lot. We’d had a lot of good times together, and our personalities clicked well. Seth wasn’t here now, and a drink suddenly seemed like an even better way to pass the time than doing managerial things when I wasn’t actually required to do them. â€Å"Okay.† She finished up, and about fifteen minutes later, we stepped outside. I got a cigarette out automatically, then paused. â€Å"Do you mind?† â€Å"Nah. I don’t like them, but it’s okay. Where do you want to go?† â€Å"I don’t know.† I reached for my lighter, remembered it was out, and pulled out the matches instead. I ran my fingers over its cover and frowned. â€Å"You want to go to Mark’s Mad Martini Bar?† Mark’s was at the top of Queen Anne Hill, making for a rather steep hike. Living around here, I did it fairly regularly, but Maddie was breathing hard when we reached the bar. â€Å"Man,† she said. â€Å"I need to go to the gym more.† I held the door open for her. â€Å"Do this every day, and you won’t need to.† â€Å"I think I need a little more than that.† Her weight was a continual source of worry for her. â€Å"I think I need to pick up some weird sport. You want to start playing squash with me?† â€Å"Why squash?† â€Å"I don’t know. Never tried it. Figured I should.† Along with the other changes in her life, Maddie had recently adopted an attitude of getting out there and trying new things. Before my recent funk, I’d had kind of a similar view. Faced with centuries of existence, I’d found experimenting with new activities was a great distraction. There was always something new to learn in the world. Mark’s was dimly lit, done in matte black d? ¦cor. I flipped through the expansive drink menu, which upheld the restaurant’s name. When the waiter came around, I ordered a martini called First Blush: white chocolate liqueur, Chambord, and vodka. The menu called for Stoli, but I asked for Grey Goose. â€Å"You ever considered dancing?† I asked Maddie. â€Å"It can be a good workout. You’re less likely to get hit in the head too.† Maddie had ordered Sing the Blues: Blue Curacao, pineapple juice, and Ketel One. Her face lit up. â€Å"I’ve always wanted to. Doug said you used to teach swing at the bookstore.† â€Å"Yeah, I did some group lessons last fall. My friend Cody helped me.† A pleasant wave of nostalgia swept me as I recalled those days. Things had been simpler, and I’d had a lot of fun teaching my friends and co-workers while doing one of my favorite activities. â€Å"I wish I’d been there,† she said wistfully. â€Å"I’m kind of uncoordinated, but you know†¦if I don’t try, how will I learn?† â€Å"Maddie, you should be doing motivational speaking.† She laughed. â€Å"I don’t know about that. But I’d do dance lessons if you ever taught again. Hint, hint.† The waiter returned with our drinks. I nearly died when I tasted mine. It was an 80 proof, raspberry dream. â€Å"I don’t know. The staff pretty much learned all they could with swing.† â€Å"Then teach something else. Doug says you know every kind of dance in the world. I’d help you organize it.† â€Å"Maybe I’ll do salsa or something,† I told her, not sure if I meant it. â€Å"When all this drama’s over.† â€Å"Is there anything I can do to help? You know that I’m here if you need something.† The earnestness and compassion on her face made a lump form in my throat. I’d spent the last few months hating her, but her friendship and faith in me had never faltered. Suddenly feeling guilty, I glanced away from her eyes. â€Å"Nah, don’t worry. I’ll deal with it.† Silence fell, silence that bothered me immensely. I felt a need to give something back to her for her kindness. My thoughts from a few nights ago about moving flashed into my head. I glanced back up. â€Å"Maybe you can help me find a new place, though.† As I’d hoped, her face grew eager at the proposal. â€Å"Really? You’re going to move?† â€Å"I don’t know for sure. Just thought it might be time for a change.† Maddie became even more excited. â€Å"What are you looking for?† â€Å"Not sure about that either,† I admitted. â€Å"The only thing I’m sure of is that I want to try something outside of Queen Anne.† â€Å"Okay, that’s a good start. How big? New construction or historic? Do you want to keep renting? The condo market’s flooded, you know. Great time to buy.† I tried to keep a straight face but couldn’t. â€Å"Were you a real estate agent in another life?† â€Å"No! I just think it’s exciting, that’s all. I want to help.† â€Å"Okay. I could rent or buy. It would depend on the place.† â€Å"What’s your price range? If you don’t mind me asking?† I hesitated, wondering if I should let on to the truth about my finances. I decided it didn’t matter. â€Å"Well†¦let’s put it this way. I’ve got a lot of savings.† â€Å"Fair enough.† Despite the rapid rate she was drinking, there was a sharp, businesslike air to her. â€Å"You want a similar kind of neighborhood? Shops? Restaurants?† â€Å"Yeah, I wouldn’t mind that.† â€Å"Anything else?† â€Å"I told you, I haven’t thought much about it.† She sighed in frustration. â€Å"You’ve gotta help me out here. Anything you’ve been wanting for a long time? Something you’ve missed?† Unbidden, a memory of my childhood came to me. The Cyprian town I’d lived in returned to me in startling clarity, its colors, smells, and airs. â€Å"I grew up around beaches,† I said softly. â€Å"Sun and surf.† I shook myself out of the wistful memory, feeling a bit embarrassed at my dreamy state. â€Å"But I’m in the wrong place for that.† â€Å"Yeah,† she agreed. â€Å"You’d have to move to California for that.† We had another round of drinks and talked about other things, and to my surprise, I had a really great time. I remembered now why I liked Maddie so much. She was so easy to talk to, so funny and smart. I didn’t have a lot of female friends, and there was a big difference between her and the guys I normally hung out with. Women needed other women sometimes. I was signing my credit card bill when Seth walked over to our table. Maddie looked up, beaming. â€Å"Hey, sweetie.† She stood up and kissed him, something that unnerved both Seth and me. All of a sudden, the warm and pleasant feeling that had been building within me shattered. Maddie glanced at me explanatorily. â€Å"I called Seth to get a ride while you were in the bathroom.† I smiled tightly. â€Å"Ah.† Maddie turned back to him. â€Å"You’re missing out. This place has great drinks. You sure you don’t want to break the rules? We could stay another round.† â€Å"Actually, I need to go,† I said, thinking of few things more agonizing than drinking with the two of them. â€Å"And I’m not ready to break the rules,† said Seth, avoiding my eyes. â€Å"Besides, I’ve got work to do.† Maddie looked only moderately disappointed. â€Å"Oh, well. No problem. Let me run to the bathroom, and we’ll go. We’ll give you a ride, Georgina.† I should have run away then and there, but Maddie dashed off quickly, and I felt it would be rude to leave without saying good-bye to her. Seth sat down in her chair and clasped his hands in front of him. Our usual wall of awkwardness slammed down between us. â€Å"I don’t need a ride,† I said abruptly. Seth glanced up at me. â€Å"It’s a long walk.† â€Å"Not really. It’s only six blocks.† â€Å"Yeah, but you’ve been drinking.† I scoffed. â€Å"I had two drinks. I’m hardly going to walk into traffic, if that’s what you’re worried about.† â€Å"No, but it’s no problem for me. I just want to make sure you get home okay.† It was one of those rare times when his mild mood had been replaced by something more adamant. For whatever reason, that ratcheted up the anger within me. â€Å"I’ll be fine,† I snapped. â€Å"It’s not your job to look after me anymore.† â€Å"Georgina, please.† â€Å"Please what? You know I’m right.† â€Å"You’re making this into a bigger deal than it is. It doesn’t always have to be about us.† â€Å"Of course it does†¦I mean, inasmuch as there is an us. You got out. I’m not your concern.† â€Å"I can still worry about you. Still care.† I leaned forward, possibly emboldened by my martinis. â€Å"You made it perfectly clear how much you care, and that’s fine. I’ve got a whole new life now.† His look turned wry. â€Å"Yeah, your new life seems great.† That incensed me further, largely because I wasn’t really convinced my new life was all that great either. â€Å"It is. I can do whatever I want now. I don’t have to worry about hurting your delicate sensibilities when I sleep with someone or having to modify our dates to boring things that don’t take you out of your comfort zone or interfere with your writing schedule.† It was horrible of me. Mean, mean, mean. I would have expected him to flinch, to look hurt. Instead, he fought back. â€Å"And I don’t have to worry about being hypocritically judged for being both too boring and too risky. I also don’t have to wonder anymore if everything I’m being told is a half-truth or an outright lie.† That made me flinch. It was also when Maddie showed back up. She tried to cajole me into a ride, but I firmly refused-a bit more harshly than I needed to with her. She looked a little abashed, but I was too upset over Seth’s words to care too much. I left, storming down the hill so hard, it was a wonder my footsteps didn’t make the ground shake. How to cite Succubus Heat CHAPTER 5, Essay examples

Legal Framework of HRM

Questions: 1. Demonstrate an understanding of the scope, significance and legal framework of HRM in business organisations. 2. Critically examine the factors affecting human motivation in business organisations and how motivation affects standards of performance. 3. Analyse the causes of conflict and alienation at work and evaluate the methods of their resolution Answers: Introduction The following report is prepared on Frisco. Frisco is a reputed global company that enjoys market share and profitability level (Mondy and Mondy 2011). The report stresses on the human resource management of the company. The report shed critical light on the methods employed by the HRs to engage employees and the methods used by them to keep the morale of the employee high. The report analyzes and points out the importance of employees in the organization. It shows the consequences and results of low morale of the employees. The report will show the consequences that can occur due to the inability of the HRs to engage employee and the inability of the employees to address the issues of the employees. Generally, it can be seen that one of the consequences would be low motivation among employees and low productivity. The report critically analyzes the methods and the approach used by the HRs to engage employees and the steps used by them to keep the employees satisfied and motivated. I t studies the skills and functions of the HRs and highlights the role played by them in managing the workforce of the organization. The report also highlights the best approach that can be taken, which will be instrumental in improving and enhancing the motivation and morale of the employees. Task 1 There are several methods that are used by HRs to engage employees and to keep the motivation and the morale of the employees. The methods used by the HRs are: Morning briefing Morning briefing is one of the methods that HRs uses to keep the morale and the motivation of the employees up. In this method, HRs informs the shop floor team about the current development of the day. They inform the shop floor team about the developments and the activities that take place throughout the day. It also conveys the information regarding the latest sales figure of the company. It helps the employee t be aware of the activities and developments taking place within the company. It improves the morale of the employees because the HRs takes the initiative of communicating with the employees and relays vital information of the company that will help the employee to discharge the responsibilities to the best of the abilities. It makes them feel a part of the Frisco family. It brings about a transparency in the operations of the business (Armstrong 2010). The HRs play a vital role in the development of the morale of the employees. They help in affecting the psychology of the e mployees positively. They help the team contribute efficiently. It helps teams to take decisions and undertake a variety of tasks. Bright Ideas- form of employee voice Providing voice to employees is a very important method for improving the morale of the employees. Bright ideas is a form of providing voice to employees. It is an important step, in which an employee is motivated and encourages employees to provide innovative ideas. These innovative ideas by the employees help the company to improve the performance of the company and grow and expand in the future. It involves the participation of the employees in decision making and formulation of the strategies. HRs play a vital role by enabling this method. They give the scope and the opportunity to the employees to exhibit their skills and talent of an employee. It improves the morale of the employee since it helps them to contribute to the success of the company. They enable the employees of the company to take variety of tasks and in the process feel motivated to improve their efficiency that they need to discharge to the company. It also enables them to feel that they are part of the improveme nt of the company. They feel a part of the company. The HRs play a significant role in enriching the job opportunities provided to the employees. They help the employees in identifying their skills and abilities and consequently contribute the development of the employees. It shows effective co-operations between the human resource team and the employees. It embarks on the focus of the HRs on the well being of the employees. Quarterly employee forum Quarterly employee forum refers to the group of employees, who present issues and enable the company to formulate strategies. This enables the employees to undertake important steps to contribute to the efficiency and improvement of the operations of the company. It helps the employees to analyze different situations and issues faced by students and consequently contribute to the development and formulation of strategies that will help the company in tackling difficult issues and situations (Price 2011). This method is used by HRs to improve the morale of the employees, which will help them to feel a part of the organization. It will develop the thinking ability of the employees. The HRs focus on the development of the employee and help employees to develop their skills. They also look after the well being of the employees and enable the employees to undertake difficult tasks in the form of analyzing and formulating solutions and strategies of the company (Mondy and Mondy 2011). Intranet Intranet refers to sharing of information with employees. This method refers to relaying important information to employees that would be critical and very important in improving their productivity, performance and efficiency. It helps the employees to focus on the information that is required by them in handling their responsibilities and duties. It helps them in filtering the information required by them to carry out their information. The HRs play an important by improving the communication with the employees and motivating them to improve their performance (Bratton and Gold 2012). They look after their well-being of the employees and treat them as the vital part of the organization. They improve the morale of the employees and encourage them to undertake a variety of tasks. The HRs pay focus on the development of the employees, co-operate with the employees and indulge in better communication with the employees. This helps the employees to feel motivated and co-operate with the c ompany in achieving the goals and objectives of Frisco. Internal employee magazine It is an important method used for engaging the employees. It is a creative magazine for the employees and helps them to participate and appear in different segments related to the company. It affects the psychology of the employees and makes them feel connected to the company since they can feature or contribute to the magazine (Beardwell and Claydon 2010). It improves the morale of the company and further contributes to the development of the employees. The HRs contribute to the well being of the employees and also provides them with opportunities to get recognized. Task 2 Potential consequences of an organization to address employee engagement issues There are serious consequences, which an organization might face, if they fail to address the employee issues. Engaging employees is of paramount importance for an organization. Employee is an indispensable and strategic force for an organization. Some of the issues that can occur due to the inability of the organization to address such issues are: Low productivity If the employees are not engaged with the organization and do not feel themselves as a part of the organization, then it can adversely affect the motivation and morale of the employees. Low morale of the employees will lead to low productivity. The employees might not have the motivation to work hard and it could result in a dip in the productivity. This could adversely affect the overall the productivity of the organization. It might hinder the smooth functioning of the organization. The low morale of the employees will not allow them to undertake their tasks and discharge it to the best of their abilities. Thus, it will account for low productivity for the employees (Hendry 2012). Inefficient performance Another consequence for the inability of the organization to engage employees is inefficient performance of the employees. If the organization fails to address the employee engagement issues, then the employees will not have sufficient morale and motivation to work hard. They might not be able to connect to the organization and will not take interest in their work. Their work might not be recognized, they might not have enough incentive to work hard or they might not be able to actively participate and connect themselves to the success of the organization. This creates a negative space in the minds of the employees and as a result, they employees will have adversely affected job performance. This will directly affect the performance of the organization. Low performance of the employees will result in poor performance of the organization. This will affect the profitability and the scope of growth and expansion of the company (Mondy and Mondy 2011). Low profitability of the organization Low profitability is a consequence of the inability of the organization to address the employee engagement issues. The low morale and motivation of the employees will render the employees to discharge poor performance and consequently reduce the productivity of the employees. This will directly affect the profitability and performance of the organization. This will account for low profitability of the organization. Profit is the lifeblood of the organization. This will affect the chances of the organization to survive the competition and will hinder the scope of growth and expansion of the organization. Affect the customer and client relationship Low performance and low productivity is a result of low morale and the motivation of the employees. This affects the overall output and the performance of the company. This adversely affects the performance and the profitability of the company. This could severely affect the customer and client relationship between the customers and the organizations. It could present a negative image of the company. The customers could lose their trust and confidence in the organization and it will result in the decline of the customer base of the organization. The root cause of this could be low morale of the employees and this occurs due to the inability of the organization to address the employee engagement issues (Torrington, Hall and Taylor 2008). Labor Turnover and absenteeism One of the consequences of low morale of the employee could be labor turnover and absenteeism. If the employees of the company feel dissatisfied and have lack of interest in the company, then there might high incidents of labor turnover. This will increase the training cost of the organization and will hamper the performance of the organization (Hendry 2012). Task 3 The human resource management uses several methods for employee engagement, which further improves the morale and motivation of the employees. On careful examination, the best methods for having the most impact on employee engagement. Intranet is the best method that the organization can use to improve the morale and motivation of the employees. Intranet will allow the smooth flow of information from the HRs to the employees. This will result in unhindered progress of the employees. It will help them to get information without any issues and this will help them to focus on the issues that would enhance the performance in the company. It removes the barriers in the communication pattern in the company and this positively impact the ability of the employee to undertake variety of task and puts them in a positive frame of mind. It improves efficiency and the productivity of the employees. It is one of the best methods to engage employees and make them feel a part of the organization. It motivates them to increase the productivity since they have the access the information and do not have to follow chains of command to secure important and critical information (Price 2011). The HRs can utilize this to affect the psychology of the employees in a positive way. It makes the employees feel that they belong to a group. It also motivates the employees to improve their performance and consequently enhance and their productivity. It provides the scope for the employees to develop their skills and expertise. It helps in the personal development of the employee since they are able to filter between the information they needs and what they do need (Armstrong 2010). The absence of unnecessary level in the communication pattern helps the employees to discharge their duties and responsibilities. This increases the productivity and performance of the employees. This will improve the profitability and the output of the company. The employees will not feel as if the information is forced on them and this will increase the morale and motivation of the employees, which in turn improves the performance of the employees. Conclusion Human resource management is an important and indispensable element of an organization. They play a critical role in the management of the workforce. In the case of Frisco, the human resource management team plays a vital in employee engagement, which in turn improves the morale and motivation of the employees. The various employee engagement methods like intranet, bright ideas scheme, quarterly employee forum and morning briefing have strong importance and values in improving the performance, behavior and morale of the employee. It highlights the importance of the role of the HRs in tackling the issues faced by employees. Two -way communication, catering to the needs and requirements of the employees, ensuring the development of the employees and cooperating with the employees have paramount importance. It helps the employees connect to the organization and feel that they are a part of the organization. It also allows the employees to feel that their ideas and suggestion help the co mpany and that they contribute to the success of the organization. Intranet is best possible method for Frisco to engage employee and increase their morale. Low morale among employees can cause low productivity and hampered performance, which can affect the profitability and growth of an organization. Bibliography Armstrong, M.2010 Hand book of Human Resource Management Practice 12th edition: Kogan Page ltd. Beardwell, J., Claydon T. 2010 Human Resource Management: a Contemporary Approach 6th edition Harlow: Pearson Education Limited Bratton, J. and Gold, J., 2012.Human resource management: theory and practice. Palgrave Macmillan. Hendry, C., 2012.Human resource management. Routledge. Mondy, R., and Mondy, j. 2011 Human Resource Management 12th Global edition: Pearson Education Price, A. 2011 Human Resource Management 4th edition: South Western Cengage Learning Torrington, D., Hall, L. and Taylor, S.2008 Human Resource Management 7th edition: Harlow Pearson Education Limited