The effects of trauma on patients and counselors

Trauma is an emotional reaction to a terrible event like rape, earthquake, floods, and accidents among others (Schein, 2006). Traumatic events can be divided into three major subdivisions; man-made disasters, natural disasters, and violence, crime, and terrorism (Schein, 2006).Advertising We will write a custom research paper sample on The effects of trauma on patients and counselors specifically for you for only $16.05 $11/page Learn More This research paper will discuss the effects of trauma on patients and counselors. Traumatic events such as earthquake and rape shall also be discussed in this research paper. Earthquake is a natural disaster that has claimed many lives including the recent 2011 Japan earthquake. Earthquake causes destruction of properties, displacement of people, and deaths. Earthquake causes human suffering and devastation among the directly affected individuals. On the hand, rape is a form of violence and a form of psychological tra uma (Baum and Contrada, 2009). In most cases, rape victims incur disturbance of emotions, physical, cognitive, and interpersonal characteristics (Schein, 2006). Rape victims experience Rape Trauma Syndrome (RTS), which occurs immediately and months or years after the event (Baum and Contrada, 2009). Generally, traumatic events have major heath effects to the directly and indirectly affected people. However, how we process emotions after such traumatic events is distinctive to different people. Most victims develop Post-Traumatic Stress Disorder especially when they loose family members or friends. Indirectly affected people face acute stress after reading or watching traumatic events on the television and newspapers. Children are most affected because they develop phobias (Schein, 2006). In case natural disaster like floods or earthquake, the survivors may have distressing dreams while children become excessively frightened. Individuals have illusions, hallucinations, and they exper ience flashbacks (Baum and Contrada, 2009).Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The victims are unable to have loving feelings, they feel detached from others, and they experience a sense of foreshortened future because they do not have ambitions any more (Schein, 2006). Some of the most persistent symptoms may occur and the victims cannot concentrate, become angry, and experience sleepless nights (Baum and Contrada, 2009). At this point, a counselor may help the victim to overcome the traumatic event. Counselors play the following role. First, counselors make the victims recollect the traumatic events by providing an environment for the victim to share their experience in an honest manner and this is the first step towards healing (Thompson, 2003). Secondly, counselors help the survivor to make decisions about their future based on past and present situation. The counselor also helps the victim to interpret what they are going through since it is the counselor’s responsibility to clarify what the survivor is experiencing without interrogating the victim (Thompson, 2003). As such, a counselor must give the victim time to rest to enable recollection of thoughts. Finally, counselors provide an appropriate solution concerning the traumatic event. In case of an earthquake, the counselor helps the victim to understand that the event did not happen because of their fault (Thompson, 2003). The survivors of the earthquake have to understand that they still have a bright future. The counselors also assist the victim to acquire an emergency shelter in case of displacement. Moreover, the counselor helps the victims come to terms with losing their loved ones by creating an environment to grieve. In addition, the counselor helps the victims to accept what has happened to them in order to start a new life. In case of rape, the counselor should explain to the vict im that they did not do anything to warrant what happened. As such, the counselor helps the victim understand that not all men are going to rape them. This will help the victim to trust other men.Advertising We will write a custom research paper sample on The effects of trauma on patients and counselors specifically for you for only $16.05 $11/page Learn More Massive disasters such as floods and tsunami cause vicarious reaction (Schein, 2006). The victims of such events experience anxiety and depression among other emotions including shock, anger, nightmares, grief, and confusion. In such as situation, the victims should go to seek counseling services. Notably, after and during counseling session most counselors experience secondary traumas such as anger, stress and other post-traumatic stress (Thompson, 2003). According to Thompson (2003), counselors with large numbers of victims experience disrupted beliefs and work related stress. Generally, counselo rs who work with survivors of traumas have increased chances of experiencing change in the psychological functioning (Thompson, 2003). The counselors may experience horrors, guilt, rage, grief, and may even lead to burnout (Pearlman and MacIan, 1995). At some point, the relationship between the counselor and victim may be affected. Due to secondary traumas, the counselors may say things that the victim may not be ready to hear. To overcome secondary traumas, the counselors should do the following. Counselors should attend seminars to be educated concerning potential dangers of dealing with victims of trauma events (Pearlman and MacIan, 1995). Secondly, affected counselors should go for training on the signs of secondary traumatic stress and treatment techniques (Thompson, 2003). To solve this, special training should be offered to counselors on how to avoid secondary traumatic stress and other related symptoms. It is also important to educate the student counselors on the nature of their job and potential dangers before they become counselors. In summary, traumatic events have adverse effects to both the client and the counselor. To reduce such cases advanced training is required to all counselors enable them help primary victim and become aware of their emotional state to help in dealing with secondary stress (Pearlman and MacIan, 1995).Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Reference List Baum, A., Contrada, R. (2009). The Handbook of Stress Science: Biology,  Psychology, and Health. New York: Springer Publishing Company. Pearlman, L., MacIan, P. (1995). Vicarious traumatization: An empirical study of the   effects of trauma work on trauma therapists. Professional Psychology: Research and Practice, 26, 558-565. Schein, L. (2006). Psychological effects of catastrophic disasters: group  approaches to treatment. New York: Routledge. Thompson, R. (2003). Counseling techniques: improving relationships with others,  ourselves, our families, and our environment. Philadelphia: Psychology Press. This research paper on The effects of trauma on patients and counselors was written and submitted by user Kaleb E. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The History of 7UP and Charles Leiper Grigg

The History of 7UP and Charles Leiper Grigg Charles Leiper Grigg was born in 1868 in Prices Branch, Missouri. As an adult, Grigg moved to St. Louis and started working in advertising and sales, where he was introduced to the carbonated beverage business. How Charles Leiper Grigg Developed 7UP By 1919, Grigg was working for a manufacturing company owned by Vess Jones. It was there that Grigg invented and marketed his first soft drink, an orange-flavored drink called Whistle for a firm owned by Vess Jones. After a dispute with management, Charles Leiper Grigg quit his job (giving away Whistle) and started working for the ​Warner Jenkinson Company, developing flavoring agents for soft drinks. Grigg then invented his second soft drink called Howdy. When he eventually moved on from ​Warner Jenkinson Co., he took his soft drink Howdy with him. Together with financier Edmund G. Ridgway, Grigg went on to form the Howdy Company. So far, Grigg had invented two orange-flavored soft drinks. But his soft drinks struggled against the king of all orange pop drinks, Orange Crush. But he couldnt compete  as Orange Crush grew to dominate the market for orange sodas. Charles Leiper Grigg decided to focus on lemon-lime flavors. By October of 1929, he had invented a new drink called, Bib-Label Lithiated Lemon-Lime Sodas.  The name was quickly changed to 7Up Lithiated Lemon Soda and then again changed to just plain 7Up in 1936. Grigg died in 1940 at the age of 71 in St. Louis, Missouri, survived by his wife, Lucy E. Alexander Grigg. Lithium in 7UP The original formulation contained lithium citrate, which was used in various patent medicines at the times for improving moods. It has been used for many decades to treat manic-depression. It was popular to go to lithium-containing springs such as Lithia Springs, Georgia or Ashland, Oregon for this effect. Lithium is one of the elements with an atomic number of seven, which some have proposed as a theory for why 7UP has its name.  Grigg never explained the name, but he did promote 7UP as having effects on mood. Because it debuted at the time of the stock market crash of 1929 and the onset of the Great Depression, this was a selling point. The reference to lithia remained in the name until 1936.  Lithium citrate was removed from 7UP in 1948 when the government banned its use in soft drinks. Other problematic ingredients included calcium disodium EDTA which was removed in 2006, and at that time potassium citrate replaced sodium citrate to lower the sodium content. The company website notes that it contains no fruit juice. 7UP Goes on Westinghouse took over 7UP in 1969. It then was sold to Philip Morris in 1978, a marriage of soft drinks and tobacco. The investment firm Hicks Haas bought it in 1986. 7UP merged with Dr. Pepper  in 1988. Now a combined company, it was bought by Cadbury Schweppes in 1995, a more likely marriage of chocolates and soft drinks. That company spun off the Dr. Pepper Snapple Group in 2008.

How Will Outreach Marketing Make You More Successful

How Will Outreach Marketing Make You More Successful The story of the â€Å"great† blogger with â€Å"great† content but no traffic is a common one. Your excuse may be that youre blogging as a hobby, maintaining an online journal just for fun, or not in it for the money. But who are you kidding? Be honest with yourself- if you wanted to journal and didn’t care about having an audience, it would have been easier to write in a diary or Word doc. If you didnt care about an audience, you would have written a diary. #blogoutreachSo, you want traffic, right? Even if you aren’t blogging with the intention of building a million-dollar blog, it’s nice to have your ideas, words, and hard work appreciated. The unfortunate thing is that this idea of â€Å"content is king† has got you believing that, if you write amazing content, the traffic will somehow find you and because of this, you’ve been producing a post or two a day for the last 6 to 12 months. While you haven’t wasted your time, this strategy is incomplete. Whether or not you run your blog like a business, you need to strategize like a business. Focusing on your â€Å"product† with no investment in marketing is like a business sourcing materials, manufacturing 100,000 widgets, storing the inventory in a warehouse, and then wondering why the customers haven’t been buying the product. Not all is lost, however. You have tons of great blog posts already published and now you need to find the right bloggers or audience to share it with. Link Building Strategies: Guest Blogging And Outreach Marketing Unless you’re already recognized as an authority or have thousands of readers a day, a passive form of content marketing isn’t going to work. Instead, your link building campaign must take two forms- guest blogging and outreach marketing. For purposes of link building in this article, let me define guest blogging and outreach marketing: Guest blogging is contributing a blog post to a publication. Outreach marketing is requesting that a blogger link to your content from an existing or upcoming post. Any effective link building campaign should, at the minimum, incorporate a combination of these two tactics. But how do you decide where to leverage each one? Guest blogging Guest blogging should be reserved for highly-relevant, powerful authority sites. This is because, as an individual blogger or one part of a small team, you don’t have the resources (time, energy, money, opportunity cost, etc.) to contribute to every single guest posting opportunity. You have to pick and choose where your resources will yield the greatest results. The obvious example is that you would make a concerted effort to contribute to the Blog, whereas a smaller, lesser-known blog might get a pitch to be included in next month’s roundup. Prioritize your guest blogging opportunities. #marketingtipsFinding guest blogging opportunities. To evaluate a blog, you must find relevant ones. This is really the easiest task of all because whose job is it to return relevant blogs? Google’s! However, you need to be specific. If your blog is about â€Å"personal finance†, you wouldn’t try to reach out to CNN, Yahoo Finance, Wall Street Journal, or Bloomberg, which happen to be some of the top results for that keyword search. Instead, pick a related, niche topic such as â€Å"how to become financially independent† and open up every website in the first 300 results (maybe not all at once). Just remember that, as you work through this guide, it will benefit you to repeat the following process multiple times with different keywords to find the greatest number of bloggers to contact. To find the best guest blogging opportunities, search for one that is relevant and in your niche.Evaluating blogs. To determine if a website is worth guest blogging, don’t bother with the standard PageRank and domain authority (DA) metrics. PageRank hasn’t been updated since December 2013 and doesn’t seem to have the weight it once did in Google’s algorithm. Furthermore, as a third-party metric developed by Moz, DA is easily manipulated. For example, I’ve come across dozens of penalized sites with high domain authority, and I view penalized sites as essentially useless for SEO purposes. If Google penalizes a site and takes away its traffic, it is effectively stripping the strength of that domain, so why get a link from one? Beware of link sellers and SEO’s selling links on crappy high DA sites. Forget DA  and PageRank to find guesting opps. Organic traffic is  better.Ultimately, the best indication of a blog’s strength is the amount of traffic Google sends to it via organic rankings, making SEMrush my favorite SEO tool. Just enter the blog you are interested in contributing to, choose â€Å"Positions† under the â€Å"Organic Research† tab on the left, and click on â€Å"All time† in the â€Å"Organic keywords† section. If you find a level or upward trend, the blog is trusted by Google. Here’s a blog that ranks for nearly 10,000 keywords and is one you would likely be interested in earning a link from: This is a great blog to prioritize for guest blogging opportunities. Note that this  blog has been around for at least 4 years and enjoyed gradual growth until recently exploding with traffic. That’s the kind of blog you should want to be featured on. However, if this blog only had a 6-month history, now that might be a red flag indicating black hat SEO. And while you may get a temporary boost in rankings by guest posting on a site like that, it might be short-lived and thus a waste of your time because the goal is to build a strong, sustainable, long-term business model even if it takes more time and energy. An example of a blog to avoid may have a chart like this: Google penalized this blog, so it's probably not worth your time to send them a guest post. As you can see, this blog was hit by a penalty in late 2011 and has slowly been losing its keyword rankings. Not all penalized domains will demonstrate an obvious trend like this one, but anytime you see a huge drop in traffic and no recovery, the blog is in decline. This doesn’t necessarily make it unworthy of contributing to, assuming the traffic hasn’t finally reached 0; it just means it isn’t a priority right now. Save it for a lull period when you want to tie up loose ends. Guest blog vs. outreach: How to decide? Once you’ve decided a blog is worth reaching out to, you must determine your approach. There aren’t strict rules for pitching a specific blog; it really depends on a number of factors, such as: How many keywords is the domain ranking for? How relevant is the blog to my target audience? Is there a â€Å"Guest Post†, â€Å"Contributor Guidelines†, or â€Å"Write For Us† page? If so, how demanding are the guidelines? Does the author link out often? If so, are the links dofollow? How commercial does the site look? For me, a domain needs to rank for at least 300 keywords or have a large, loyal following (subscribers or social media) to be worth investing hours writing content. The bigger the blog, the more time you should invest in making your contribution absolutely memorable because eventually, your portfolio of work will be your future credentials in email pitches. Guest blogging guidelines:  Blogs must rank for 300 keywords or have  loyal following.On the other hand, if a blog is weak, you’re better off pitching the blogger on giving you a quick link by asking them to check out your content. Here  is a template of the email pitch I use: Here's a template you could follow for outreach marketing. Ask a fellow blogger to include a link to your relevant content. To make this feasible, the page you ask them to check out and possibly link to must be impeccable. Your content has to be extremely unique and insightful, your graphics need to be beautiful and vibrant, or you need to find some way to make a strong emotional connection with the blogger. The page must offer exceptional value to the blogger’s readers to convince him/her to share your resource; otherwise, you are wasting your time. Choosing the right content to promote. I’ve never been a prolific blogger. In fact, I probably don’t build â€Å"blogs† the way traditional bloggers do because I don’t develop content on a daily or even weekly basis. Since I create and grow so many websites, I focus on writing content where it makes strategic sense. There isn’t an exact formula for that, but I’ll use my latest project as an example. After 5 years of being a full-time Internet marketer and SEO expert, I finally thought it was time for me to start sharing my Internet marketing and SEO knowledge. I created StartABlog123.com to teach beginners how to start a blog. Given that the competition in the all-encompassing â€Å"blogging† niche is intense, it was important that I make my content stand out. This meant comprehensive non-commercial content, useful guides and resources, custom images, infographics, etc. For instance, I noticed a lot of solo bloggers discussing burn out, not knowing what to write about anymore, and linking to other resources that helped blog owners come up with new ideas. Knowing there was a â€Å"market† for this type of content, so I created the â€Å"Ultimate List of Blog Post Ideas†.

Research J 5.4 Essay Example | Topics and Well Written Essays - 500 words

Research J 5.4 - Essay Example The attributes of these variables are exhaustive and mutually exclusive and is the weakest level of measurement. The elements are not assumed that one is greater than the other. In criminal justice, nominal measure has limited knowledge. For example, when determining whether an offender is driven to crime by lifestyle or place they were brought up (Bayens & Roberson, 2010). Ordinal measurements variables are ranked in a particular order. Examples include occupation of persons, level of crime and police opinion. Ordinal measure satisfies the exclusiveness and exhaustiveness requirements. For example, we can group criminals according to arrests types made. Muggers, car thefts, house break-ins and murderers can be in different groups. These ranking of events give a representation of an ordinal order. It is irrelevant where the arrest was made, whether miles away or in proximity (Maxfield & Babbie, 2012). Interval measure assumes that categories are different and can be ranked and ordered. The distance between the numbers from one to another have some meaning. For example, a criminal with ten arrests and another with two arrests, the interval measure between the criminals, we can conclude that the first criminal has a more serious crime record than the second one. Ratio scale gives the highest scale of measurement. The categories must be rank ordered and different. The variable categories must be capable of being compared by the use of ratios with other categories. These variables must have meaning of the distance between categories. For example, if an offender is arrested four times in a given period and another twice in the same period, the latter is arrested twice as many times as the former (Hagan, 2013). The reason I would prefer ratio scale to other levels of measurement is that, it carries more information. It is used in comparison with another range of categories of numbers or ratios. Most researchers use ratio scale in reporting and

Is now a good time to buy shares in Marks & Spencer PLC (500words) Essay

Is now a good time to buy shares in Marks & Spencer PLC (500words) - Essay Example A historical review of the financial performance of the firm would suggest that its performance during last five years have remained consistent i.e. the overall revenue of the firm increased from $14.726Billion, in 2004, to $17.990 Billion in 2008- a growth of more than 22%. It is also critical to note however that the firm recorded negative growth in revenue during 2005 & 2006. (Hoovers.com, 2008). Operating Profit of the company showed an improved performance by recording a growth of over 65% during the same period i.e. Operating Income was $1.461 Billion in 2004, whereas in March 2008, it was 2.415Billion. The Net Operating Cash flows during last five years have been positive and have shown considerable growth from 2004 to 2008. Net Operating Cash Flows were $633.5 Million in 2004, whereas during 2008, Marks & Spencer recorded net positive cash flows of $2.133Billion. Return on equity remained consistent during last five years i.e. 0.6% in 2004 & 1.2% in 2008.

Political And Economic Globalization Essay Example for Free

Political And Economic Globalization Essay Globalization in whichever form has received different view from different people all over the world. It has always portrayed two faces in any field in which it was applied. Generally, globalization has its roots in economic and political concerns. These two areas are key factors which touches the lives of people in any country, hence, globalization in either economic or politics will most if not always affect the ways of life in any given country. The consequences of economic and political globalizations are thus paramount in the induction of particular changes in the cultural ways of these communities. The economic and political globalization has an impact on culture while at the same time the cultures have enormous impacts on the globalization of both. This is because there is an intimate interrelationships and integration of the three human activities which builds the human life. Thus, from the historical view of the three things, they have gone hand in hand for complete human life existence. Globalization of politics and economic are two key factors which are affecting the culture of modern world bringing about cultural homogeneity rather than cultural diversity. In reality, this has made crowds of people to remain perplex on which ways is these economic and political globalizations is driving the culture. (Mudimbe-boyi, 2002) Meanwhile, globalization has also allowed the cultural diversity tpo surface as countries started to accept the globalized views and ways of life. The more global influences get in the culture, the more chance that the community acknowledges the uniqueness of its culture. First and foremost are that many people having experiences obstacles of understanding what is culture and the compositions of culture. Michael Amaladoss gave any efforts of defining culture. He said â€Å"culture is the way of a life of a people through which they humanize and socialize nature. † In his further elaboration, he mentioned that it implies the world-view, a value system and a network of social relationships. There are key areas in which during economics and political globalization, they are obviously affected. The effects are felt when many people changes their values system and the original products which were once used by their forefathers. This phenomenon is not rare in most parts of the world where many people have gone under the transition of economic and political globalization. There are numerous alarming cultural practices which the world’s leaders are now struggling to ban as result of this two globalizes factors. (Cowen, 2002) In some instances however, globalization becomes a driving force for people to realize how cultural affinities are being ignored. As people in different communities strive to adopt into the globalized world, they start to be more keen on its effects in the culture, thus the rise of groups concerned with protecting and/or preserving the cultural heritage. It has also served as the venue for countries to showcase the unique culture to the entire world. Globalization of economy and politics are not bring along with cultural diversity. Generally, each globalization processes are working ways out to have homogeneity of cultures. For instance, in terms of economic globalization in the sectors of agriculture sectors, the world’s organizations which deal with the problems of foods shortages do not address the problem from root cause of the shortages. Their models hardly emphasizes on the available establishment of these local food stuff in the particular countries. Instead, they widely and vast get involved in the use of imports to solve the problems of hungers. Through such means the cultural foods products of the native communities in these states are set into extinction as the local are encouraged to embark on sowing new types of crops. This portrays that there is expansion of the culture from one point of country to another through these aids creating a homogenous cultures. (Adam, 2002) But because of the uniqueness of the cultures of each country, cultural differences will most likely affect how a country reacts to a globalized world, or how a country respond to globalization. Globalization can sometimes tend to be too Westernized that countries from Asia or from other part of the world will find it hard to adopt, thus resulting to further cultural diversity rather than homogeneity. Their global information infrastructures which as come on the ways of technology and industrialization has made trade increases. In addition, to trade many countries have been subjects to comply with unnecessary economic condition. This has especially affected those developing countries where resources and job opportunities are limited. The unfavorable economic environments in those states have created a loophole for the exploitation of the people. The people are being forced by worse survival means to adapts the foreign culture so that they can attain their goals in life. As the adage goes â€Å"power and wealthy and there to conquers and dominates the weak†. (Cowen, 2002) Meanwhile, globalization has also helped developing countries. An example is for developing countries in Asia such as Philippines and India who have become an ideal venue for the support needs of the economies of the US and other countries in Europe. This has paved the way for the booming business processing outsourcing (BPO) industries in these countries due to globalization. The political globalizations are largely affecting the culture of these different communities of the world in the pretence of fighting for human rights. The politics from the westerns and Americans have spreads in all corners of the worlds in which the Americans are fighting to have democratic political area. Political globalists has intervened in issues of marriages and other matters which touches family affairs. Argument such as homosexuals and other related family matters have been widely politicized debates which have been accelerated by political globalization. The consequences of this embarked in the developments countries which are majority pro- globalisms. The final result is that, the continued interaction of the people in the economic dispersions in the trades industries wits such peoples has enables the spreading of the vices to thousands of countries in other continents. Gayism and lesbians are two vices which did not exist in African continents in date of the previous two centuries back. The perpetual globalization on economic and politics has spread this scourge disease to the continent in the last four to five decades. This vividly demonstrates, that the cultures which had rooted values in the continent has been absorbed creating some support of homogeneous culture rather than cultural diversity. (Mudimbe-boyi, 2002) In the same way, the share of culture had also positive effect on other communities. People become more informed of how things are done in the other parts of the world, and thus they are able to establish benchmarks. These will then become a basis of the right way of doing things by using these as models on how to successfully deal with political and economic concerns. Reference: Adam, D. (2002): Community, Culture and Globalization: Rockefeller Foundation Cowen, T. (2002): How Globalization is changing the Worlds Culture: Princeton University Press. Greenaway, D. (2005): Adjusting to globalization: University of Nottingham Mudimbe-boyi, E. (2002): Histories, Identities, Cultures, and the Challenge of Globalization: University of New York Press

Rates of Reaction - Sodium Thiosulphate and Hydrochloric acid Essay

Rates of Reaction - Sodium Thiosulphate and Hydrochloric acid In this piece of coursework, I will study how concentration affects the rate of reaction. I will do so by timing the reaction of Sodium Thiosulphate with an acid. In this coursework, I will include background knowledge, prediction, safety, results, calculations, graphs, an analysis, conclusion and an evaluation. In my evaluation I will comment on how reliable my results were and how I could have improved my coursework in any possible way. The definition of rate of reaction is ‘The speed at which a chemical reaction takes place’. The factors that affect the rate of reaction are:  · Use of a catalyst  · Temperature  · Surface area  · Concentration I will be investigating Concentration in this experiment. In a higher concentration there are more Sodium Thiosulphate particles. This means there is a higher number of collisions which will have enough energy to react. This causes the rate to increase. The time it takes for a change to take place can be measured and can be estimated. For a reaction to take place 2 reactants must collide and the collision must have enough energy. Prediction I predict that as the concentration of the Sodium Thiosulphate increases the rate of reaction will increase. This can be proved by relating to the collision theory. I predict that as concentration is increased the amount of time taken for the reaction is halved. Safety Issues There are many safety issues that need to be considered while doing this experiment. These include:  · Wearing safety goggles at all times. If acids or any other chemicals are spilt, they would cause serious damage to the skin and eyes.  · Ties and long hair should be kept away from the experiment.  · If an accident ... ... my evidence of this experiment is reliable because I did it with precision and carried it out carefully. I thought that I might have some anomalies but there were not any. I can prove this by using my prediction earlier in the experiment. I said that â€Å"as concentration is increased the amount of time taken for the reaction is halved.† I would have been perfectly right but I made a mistake while measuring. To improve my results, I would use a wider range of concentration and different acid solutions. This would help me to find a pattern and come to a firm conclusion. Overall I think that this experiment was a success as I have proved that concentration does affect rate, and I have also found that when the concentration is doubled the rate of reaction is halved. To draw a firm conclusion I would need to get more results, less inaccuracies and better measuring methods.

Overuse of Caesarean section Essay

Over the past 20 years the rate of Cesarean sections (C-sections) births has risen. In these past years the rate of women having C-sections is one out of three. And they are not all due to a medical reasons. The question that comes to my mind is why? Well there are several factors that play a part in answering this question. To touch on just a few; First, I believe that we have become a society of convenience. Women want to plan their deliveries so it can be worked into their schedules instead of natural childbirth. Some research suggests that the labor interventions that are widely used make a C-section more likely. Another factor would be high risk women, many women are not seeking the prenatal care they need to deliver healthy babies, they are either from low income families, or are very young and aren’t aware of the prenatal care that is required while pregnant. In either case the lack of care to the mother and unborn child causes health issues for both of them. Which leads to having a caesarean section. While these issues can cause an over worked medical staff it is also miss use for a medical procedure that puts the mothers and unborn child at high risk for future health risks. Such as: life threating complications can include excess bleeding, blood clots and can even cause a future pregnancy to develop outside of the uterus. Babies born by C-sections have a chance of being cut during the procedure, they are less likely to latch on to the mother for breast feeding, or the mother may not be able to breastfeed due to the drugs used during the C-section. While there are definitely some medical advantages for having C-section. Such was the case for myself. While pregnant with my first child I was very healthy during the beginning of my pregnancy and followed my doctor’s orders, it wasn’t until my doctor on a routine checkup realized that my reflexes were extremely slow to respond and my blood pressure was on a steady rise. I was at 361/2 weeks at the time of this diagnosis and was put on bed rest and a diet of no salt. I was schedule a follow appointment within 3 days. I met with my doctor three days later during my checkup they discovered my reflexes to be non-responsive and my blood pressure to be extremely high. I was admitted to the hospital that afternoon with a condition called Toxemia,  and was schedule to have a C-section first thing the next morning. There was no other option for me as my liver and kidneys were on the verge of failing and my unborn child was in distress. Having a C-section was an advantage to me and the medical staff. The team of nurses and staff of the hospital were aware of my condition before I arrive and were well prepared for me. Which I believed helped in giving me and my child the best care possible. I believe that if women are having C-sections for legitimate health reasons there are many advantages for the patients and the medical staff that will be treating them. However C-sections should not be used for the convenience of one’s own personal gains and reasons. It puts a burden on the hospitals and the medical staff that works in them.

Research Report Example

1. 0 Introduction 1. 1. Background of Research Nowadays, we can consider written form of message is the most effective as written communication will not change and the message to be delivered will always be consistent with no reduction or addition information in the message when compared to the messages conveyed through speech from one person to another. It is no wonder most important data is stored in written form. According to Knowles in the book of Patterns of Spoken English: An Introduction to English Phonetics, written language has the advantage that it is permanent so that it can be studied conveniently and at leisure, but spoken language is more elusive. In other words, written language looks like an imperfect version of spoken language. Since written communication is the most widely used to convey important messages, does the spelling errors in written communication will affect the message to be delivered? Nowadays, brief messages but important are often delivered in written form. For example, if a company wants to introduce their new products to the market, the company would choose to make use of sign board and written communication. The question now, if the sign board has spelling errors, does it have an impact on the message to be delivered and thus affect the sale of their products? There are many factors that cause English spelling errors in the sign boards. One of the factor is the mother tongue. In Malaysia, people come from a various races and ethnicities. Therefore, we are also have different native languages. The Malays with their Malay language, Chinese with their mandarin and many more. Since English is a second or third language in our lives, we often to misspell the word in English. In addition, a person who produces these signs are not concerned about spelling in their advertising. Sometimes the person responsible for making the sign board that using English language also does not have a good command of English. From the problem that we face, how one can prevent this problem? Among the solutions that can be taken is to use software or a spell checker before making billboards that use English. In addition, these signs should be going through the process of inspection or proof read the words. For someone that want to make their own sign board for the purpose of their small business, they can carefully and slowly read their writing out loud. Often your ear will hear what your eye did not see. Read your writing, sentence by sentence, from the last sentence to the first sentence. This technique interrupts the logical flow of the prose and neutralizes any impression of correctness arising from your knowledge of what you meant to say. Also, one can use their dictionary to check any words of which they are unsure, and to check for the spelling. This is a brief overview of the research that we want to conduct. Every point will be discussed further in more details and with an analysis. 1. 2. Statement of Problem The purpose of this research is to study the importance of spelling in advertisement. First of all, why spelling is so important when we want to convey a message in the form of written communication? Spelling is important because it aids in reading. It helps cement the connection that is shared between sounds and letters. Delivering very important information, for example information about the security at construction sites, but there is spelling errors in the signs. That would be a dangerous thing for anyone who cannot receive the message. In addition, if there are spelling errors in signs that seeks to promote a business, it will affect their business. Bad spelling gives others a bad impression about you or about your business. No matter what you say, if the spelling is poor, the reader will notice this before anything else. Punctuation errors often go unnoticed, but everyone notices spelling errors. Then, if the tourist that use English as their mother tongue read the sign board that have a spelling error, it will give a bad impression to our country. Then what will happen if the spelling errors are found in the sign board that is from a prestigious university. For example a parking sign board in a Cambridge University. The sign boards misspell the words ‘college’ to ‘collage’. This is a not a serious spelling errors, but it affect the reputation of the academic institution itself. 1. 3. Objectives of study i. To investigate the factors of spelling errors in advertisement. ii. To discover the impact of spelling errors in advertisement. iii. To find the most effective solution to avoid spelling errors. Research Questions i. Do spelling errors in advertisement prevent the message from being conveyed? ii. What are the factors that lead to spelling errors in advertising sign board? ii. What is the impact of spelling errors to the readers? iv. Which sectors are usually having spelling errors in their ad signs? (business or informative) v. Which sectors of the advertising sign board that have spelling errors are most affected? vi. How is the best way to avoid spelling errors in advertising signs? 1. 4 Significance of the study Sometimes, the wrong usage of language will cause different meaning for something. Somehow, nowadays, people are influenced by the foreign language, mother-tongue language, broken language, and other that cause the misuse of advertisement. Advertisements language usage is important because it is going to be a tool to remind or inform the others about certain information. A wrong use of language in advertisement sign board will cause troublesome to the reader or user in terms of understanding. 1. 5 Limitations of study The main scope of the study will be the student of UTHM. We choosing 20 respondents for engineering field and 20 respondents form Non-engineering filed. Initially, we will set the hotspot place like library, food court, bus stop, and etcetera. We are going to use questionnaire to collect data. The main constraint will be how to approach the students for them to spend time answering our questionnaire. Meanwhile, we also face problem of time management for going to the hotspot places in UTHM. Besides that is also having limitation of getting the field of study cause we need find 20 respondents for engineering field and 20 respondents form Non-engineering filed to fulfills the task. 1. 6 Definition of terms The main concept of our research is to identify the suitability of the usage of language in advertisement or sign board. This concept has been proposed due to too many confusing, annoying, and funny word or arrangement in all over the world. Our research has been decided due to the important of the advertisement and sign board. This is because of the wrong use of language to express something will be different for the original meaning and very confusing. In our proposal, we are using some abbreviation. They are as follows: a. UTHM : University of Tun Hussein Onn Malaysia b. FKEE : The Faculty of Electrical and Electronics Engineering c. FSKTM: Faculty of Computer Science and Information Technology d. FPTPK: Faculty of Technology Management and Business 2. 0 Literature Review Spelling skill is a very important tool especially in conjunction with writing. As Croft (1993) states â€Å"the only possible justification for learning to spell is that accurate spelling is necessary for effective writing. † A misspelled word will quickly take the mind of the reader away from the meaning of the message. Spelling is necessary for good communication too. Kyte (2001) explored the causes of common spelling errors. These included carelessness, mispronunciation, phonrtic errors, homonym confusion and handwriting errors. Because of the citizen of our country, there are many dialect. The Pronunciation of a given word may vary widely while the spelling is the same. Mother tongue interference is cause of spelling error. Wilkins observes â€Å"When learning a foreign language an individual already knows his mother tongue, and it is this which he attempts to transfer. The transfer may prove to be justified because the structure of the two languages is similar – in that case we get ‘positive transfer' or ‘facilitation' – or it may prove unjustified because the structure of the two languages are different – in that case we get ‘negative transfer' – or ‘interference'. (Wilkins, 1999) â€Å"English spelling has traditionally been difficult for those who teach it as well as those who must learn it† (Johnston, 2000). Lack of simple one-to-one letter/sound correspondences in words and apparent exceptions to spelling rules contribute to spelling errors. â€Å"Due to the complexity of the task, it cannot be assumed that students will absorb good spelling practices without explicit instruction† (Gentry, 2001). The spelling of words in the English language is difficult for even the most adept students. In addition, students must be able to see an advantage to learning Standard English in order to develop a desire to spell correctly. â€Å"Though spelling may be difficult, it need not be dull. It is, indeed, by no means the least interesting element in the structure of our rich, living, and complex language† (Vallins as cited in Johnstone, 2001). â€Å"Spelling errors provide a visual representation for students, processing of linguistic information as well as their knowledge of English orthography †. (Henry, 2003) Chiang T. H. (1981) and Chiang P. J. (1993) explore the errors in Chinese college and senior high school student English compositions. They points out three prominent features in the error of vowel substitution: â€Å"first, errors often occurs in non-stressed syllables; second, the substitute letter(s) and the target letter(s) are often pronounced the same or similarly; last, a target letter may be replaced by its phonetic symbol†. They explores the errors through the data from a vocabulary translation test. In this test, students are asked to translate Chinese words into English equivalents. They find five types of spelling errors: (1) substitution (one or more letters are substituted with others, e. g. rabbit/ ribbit, present/prasent), (2) omission (one or more letters are missing from the target words, e. g. bigger/biger, August/Augst), (3) transposition (one or more letters are misplaced, e. g. minute/miunte, first/frist), (4) addition (extra letter is added to the target word, e. g. October/Octorber, pencil/pencial, bench/beanch), and (5) combination of the above. One of the most applicable solution to avoid spelling error in advertisement is proofreading. Proofreading is a highly complex process, it is a process of inspection. It involves more than just reading text. In proofreading, the reader must be trained to look consciously at what he would normally need to ignore–features of the code itself† (Shaughnessy, 2003). Proofreading involves looking closely at orthographic structures in words and using morphological information to check their correct usage. This is a highly developed skill. The purpose of this literature review is to study the causes of spelling errors, not solely at the advertisement area but also spelling errors in writing documents and so forth. Within this review, I argue that spelling is important to the development of written language skills. This has implications for academic performance in curriculum areas that rely on written language for assessment purposes. Students who have poor spelling skills often limit the quantity and quality of their written language in an effort to minimise errors. â€Å"Because of this, they may judge themselves, and be judged by others to be less capable than they really are, in the area of language expression† (Moseley, 1993). 3. 0 Methodology 3. 1 Sample The report is aimed at student of engineering student and non-engineering student (undergraduate) who study in UITHM. We have completed the data collection through questionnaire distributed to UTHM students, mainly divided to two groups. First group is engineering students (FKEE, FKMP, FKAAS) and the other is non engineering students (FTMM, FPTPK, FSSM). We have collected 40 samples of respond from this two groups, each 20 respectively. 3. 2 Data Collection We have gathered the data needed by employing observation. Observation is done to monitor the errors of spelling in advertisement in the closest area. It is also conducted to have wider understanding on â€Å"what’s going on† from taught material point of view. The observation done several times before finally we found an imprecise answer to what we were seeking for. That were the factors and the impact of spelling errors in advertisement. Participant observation is regarded in the best position to collect data about the observable features of the most effective solution to avoid spelling errors. The students will be investigated during the gap time between classes. It will be carried on in the hotspot area around UTHM. 3. 3 Data analysis As the result of the observation, the first method, the data would be analyzed by firstly comparing the data collected from each student. It have been done with the focus of evaluation of the material given in its role to evaluate what the effect of spelling error in advertisement . Then it would be classified into several categories which are constructed into more systematic arrangement of each After that, as the result of the each answer calculation, the researcher will transform it to percentage. The data will be shared in the form of tables and graps. 3. 4 Instrument The instruments refer to the method used in testing our hypothesis or answering our researched question. The instrument that we used is a survey in the form of questionnaire. We created the questionnaire based on our statement of problem and hypothesis. Then we gave the questionnaire to the students and ask them to answer. After that, we collected our questionnaire and analyzed our data. From the questionnaire, we had different opinion from respondents. Besides that, we also searched internet to get more information about this task . 3. 5 Research Procedure SELECT THE BEST TOPIC BRAINSTORM FOR TOPIC FORM A GROUP SUBMISSION OF REPORT ANALYZE THE DATA COLLECT THE QUESTIONNAIRE FORM QUESTIONNAIRE RESEARCH DISTRIBUTE THE QUESTIONNAIRE Firstly, we are divided into several groups by our own choice. Secondly, we have conducted the first meeting for brainstorming ideas to find the right topic. Only after several meeting, we found the most suitable topic which is â€Å"Spelling errors in advertisement†. Thirdly, we started the research by finding more information about our topic from the internet. To assist our data findings, we have made some questionnaires that are next distributed to the respective samples. Next, we have collected the data in the questionnaires and divided them into several specialized groups to make it clearer for analysing. 4. 0 Data Analysis The bar graph states the number of respondents answering the questionnaires distributed according to gender and section of study which are non-engineering and engineering students. Among the non-engineering students, the female students are the major respondents and same goes to the engineering students. The bar graph compares the number of respondents who have and have not seen or read billboards or signage with spelling errors on it. It seems that most of the respondents from engineering courses have seen some. While only six respondents from the non-engineering course stated that they have never seen it in live. Factors of spelling errors in advertisement according to the students’ point of view. Factors| Engineering| Non-engineering| Influenced by mother-tongue language. | 10| 10| No careful consideration on advertising messages that they want. | 11| 13| The person making billboards or signage sometimes is not expert in English. | 8| 7| Others| 2| 2| Discussion This statement or question was introduced to collect the point of view of students about the factors of spelling error in advertisement. Our respondent consisted of two groups of students, which is from engineering field and non-engineering field. Respondent can choose one or more factors in the question or choose others if they consider the spelling error of advertisement is caused by other factors. According to the data distribution, the main factor of spelling error in advertisement is caused by no careful consideration on advertising messages that they want. This recorded a highest percentage of 35. 48 in engineering students and 40. 63% in non-engineering students. On the other hand, both 10 votes from two different fields of students that suggested the spelling error in advertisement was influenced by mother tongue language. The data recorded a total of 31 votes from engineering students and 32 votes from non-engineering students respectively. This is an important factor that leads to the spelling error because the respondent is from multi-racial and have their own mother tongue language. Next, the person making billboards or signage sometimes is not expert in English also stands a high percentage. 25. 81% engineering students and 21. 88% non-engineering students support this factor of causing spelling error. Last but not least, both 2 votes from two field of students on others factor that caused this phenomenon to happen. In conclusion, there are many factors that caused this phenomenon to arise and we cannot conclude solely single factor that lead to this problem. The data collected also shown a quite equal percentage from each factor and this has proven the spelling error is caused by several factors. Table 4: Sector of (profitable or non – profitable) that are often has spelling error in their advertisement. Students| Sector of advertisement| | Non – profitable (informative)| Profitable (business)| Engineering| 13| 7| Non – engineering| 16| 4| The bar chart shows the sector of advertisement(profitable or non-profitable) that often has spelling error in their advertisement. 80% of Engineering student show it is from non-profitable sector while 20% show it is from profitable sector. For non-engineering students, 65% show it is from non-profitable sector while 35% show it is from profitable sector. The result from engineering and non-engineering students almost same for question which sector of (profitable or non – profitable) that are often has spelling error in their advertisement. They agreed that profitable sector are often has spelling error in their advertisement. Table 5: Understanding Level of The Students On Advertisement Containing Spelling Errors. Students| Understanding Level of The Students On Advertisement Containing Spelling Errors. | | Yes| No | Engineering| 19| 1| Non – engineering| 15| 5| The bar chart shows the understanding level of the students on advertisement containing spelling errors. 95% of Engineering student stated that they understand the real message that the ads even if the advertisement has spelling error while 5% stated that they do not understand the ads . For non-engineering students, 75% of non-Engineering student stated that they understand the real message that the ads even if the advertisement has spelling error while 25% stated that they do not understand the ads. The result from engineering and non-engineering student almost same for understanding level of the students on advertisement containing spelling errors. They agreed that they still can understand the real message that the ads even if the advertisement has spelling error. Table 6: Sector of advertisement (profitable or non – profitable) that most affected by spelling error in the advertising. 1-no influence 2-partially influence 3-strongly influence) Students| Level of Influence| | Non-profitable (informative) advertisement| Profitable (business) advertisement| | 1| 2| 3| 1| 2| 3| Engineering| 6| 8| 7| 7| 4| 10| Non – engineering| 4| 1| 9| 9| 5| 12| Discussion From the data, we found that most of our respondent said that profitable (business) advertisement are most affected by the spelling error in their advertising. This represents 62. 37% of our entire respondent vote. From this 62. 37%, 44. 83% are represented by the non- engineering student’s respondent. While the rest are from the engineering student’s respondent. From 62. 37% that said profitable (business) advertisement are most affected by the spelling error, 37. 93% of them put level 3 which level 3 is represent strongly influence. Only 44. 83% of our respondents said that non-profitable (informative) advertisement are most affected by the spelling error. The difference is almost 20%. From the analysis made, we can assume that most respondents said that profitable (business) advertisement are the most affected by spelling errors in their advertising because it involves the profitability of the business. Compares to non-profitable (informative) advertisement, even the message cannot be conveyed successfully it will not cause loss in investment like business. Students’ Opinion About The Effect Of Spelling Error In Advertisement To The Business. As we observe the figure above, we can know the students opinion about the effect of spelling error in advertisement to the business. If we look it more detail and deeply, he percentage of students who agree with the statement above is nearly same which is about 37. 5% -42. 5% which is from the engineering and non-engineering students. Other than that, the number of students who are not agree with the statement is a small amount only which is only 20% which is from the engineering and non-engineering students. Besides that, the students who agree with the statement by saying yes for the respective question is actually they might do not understand the message or not confident with the advertisement where it happens in the daily life in the aspect of business world whereas, the number the students who aren’t agree with the statement by saying no is trying to mean that the advertisement is not affected, they still can understand the message. Besides, they are trying to mean that the spelling error is easy to fixed and recognize and lastly they can be presented as a creative thinker. What do you think is the most suitable applicable solution to avoid spelling error in advertisement? * Use software, spell checker to check your word * Proof read before advertise (go through possess of inspection) * Native speaker (fluent in English) who guides to prevent bad translation Figure 8 Table 8 Students| Software checking| Undergo process of inspection| Native speaker| Other| Engineering Students| | 8| 12| 0| 0| Non-Engineering Students| 9| 7| 3| 1| Total| 17| 19| 3| 1| Discussion: The data obtain by questionnaire method. 20 respondents for engineering student and 20 respondents for Non-engineering student. From the table, we can see clearly that the â€Å"proof read before advertise â€Å"having the highest rate of choice that is 19 out of 40 respondents. After that follows by â€Å"use software, spell checker to check your word† with 17 respondents choice. Then is the native speaker with only 3 respondent’s choice. They a respondent give respond other which state that â€Å"check carefully first†. According to the analysis, we can make hypothesis that engineering student do not face problem of native speaker. Besides that, we also can predict that undergo process of inspection is more effective way to solve the problem. 5. 0 Conclusion In a nutshell, the research of this project had been done perfectly and we able to achieve all the objectives of the study. First of all, we would like to explain the main objective of the study which is to investigate the factors of spelling errors in advertisement. In this view of opinion, we can observe the research from the questionnaires which given to the engineering and non-engineering students for the purpose of this study which is the factors of spelling error in an advertisement wise. Secondly, we move to the next step of this study which is to discover the impact of spelling errors in an advertisement. By referring to this statement, we can say that the impacts are wrong information will be delivers to the readers and could create some confusion among the messages and fail to attract attention from the readers. Thirdly, adding with the next objective of this study which is to find the most effective solution to avoid spelling errors. If we look deeply and open our eyes and mind frankly, we can get to the meaning of tis statement which can be said this is another alternative method to deliver certain message to the readers correctly and accordingly, besides that can be said that by doing or creating some effective method to avoid such mistakes is to reduce the popularity of people getting confuse of some advertisement. Finally, I would like to combine this and try to compare in our daily life things, there are advantages and disadvantages whenever and whatever we do in our life time journey. Thus, what I’m is trying to is we as a educated community should concern and aware about this problem and prevent this thing to stay on and destroy our future generation’s language and their capability in the reading and grammar usage wise . We should do and react towards this problem in a big group and not depending someone ,its like we are saving and do not want the proper grammar usage to be extinct fully. Suggestion There are many ways to overcome or prevent this type of problem to be continued or occurred in the publics or medias. One of the way is by checking the advertisement before it shows to the public and there should be an checking errors team such as Quality Control(QC) team in any company projects work, such as the flow of the pattern and stages of grammar checking. Besides that, if let say there is an error in the advertisement which already showed or advertise, immediately change it through in another alternative way which we can say as a back up way to overcome such problem. Lastly, we as a creative thinking person should able to understand the purpose of an advertisement and try ourselves to correct it if there is any error in an advertisement such as erased such error occurred advertisement and change it to the proper sentence. 6. 0 Reference Chapter 2. 0 UW-Madison Writing Centre. (2009) Writer’s Handbook http://writing. wisc. edu/Handbook/index. html. The University of Wisconsin-Madison. Retrieved 11 Dec, 2011 Seymour, P. (1997). Foundations of orthographic development. In C. A. Perfetti, L. Rieben, & M. Fayol (Eds. ), Learning to Spell. Research, theory and practice across languages (pp. 319-338). NJ: Lawrence Erlbaum Asociates. Sloboda, J. A. (1980). Visual imagery and individual differences in spelling. In U. Frith (Ed. ), Cognitive processes in spelling (pp. 231-250). London: Academic Press Inc. Ltd. Beck, I. L. (2006). Making sense of phonics: The hows and whys. New York: The Guilford Press. Bertucci, C. , Hook, P. , Macaruso, P. , & Bickley, C. (2003). Vowel perception and production in adolescents with reading disabilities. Annals of Dyslexia, 53, 174-197. Birsh, J. R. (Ed. ). (1999). Multisensory teaching of basic language skills. New York: Paul H. Brookes. Chapter 3. 0 McNeil, P. & Chapman, S. (2005) Research Methods. 3rd Ed. Routledge: Oxon Chapter 4. 0 Gillhooly, V. (2008) Business English-Charts, Graphs & Diagrams. Learnwell Oy Website: www. thelanguage. com. Retrieved 12 Dec, 2011 Caprette, D. (Aug 2007) Writing about Graphs. Rice University. Website: http://www. ruf. rice. edu/~bioslabs/tools/report/reportform. html. Retrieved 16 Dec,2011

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Personal Educational Philosophy Essay Example | Topics and Well Written Essays - 750 words

Personal Educational Philosophy - Essay Example Vicarious reinforcement is indirect reinforcement and does not come from without. It comes from the person himself so that it is also called self-reinforcement. Imitation and modeling as the terms suggest simple mean that a person learns what he sees. Models particularly are imitated. The model could be a parent, a teacher, peer, basketball star or even I whose behavior is imitated. My impact as a teacher being a role model in the classroom cannot be overemphasized. This is true in all aspects of learning that range from mechanical speech learning to the more complex learning of values. No matter how good I am on the theories of good speech if I do not talk well, the learners may not learn to talk correctly. In like manner, a good discourse on moral values like honesty will not do any good if the learners are witnesses of dishonesty in the classroom and in bigger society. Most observational learning studies have been focused on films and television shows. In fact, the researches of Bandura and Walters on observational learning included exposures of the experimental groups to films. Aside from this, I also adhere to Bandura's different models. Environmental model refers to the observations made of sexual reproduction among domestic animals like dogs, cats, chickens, and other including plants like vegetables and fruits. Parental instruction model ... Also included in this category are the peer groups through teasing, conversation, cursing, etc. Cultural model refers to the use of folk tales in order to illustrate the concept of size, the normative and "don't's" in verbal reference to sex; the use of language to identify basic elements of social organizations. The foregoing results reveal the modeling role of parents and peers which become especially important within the context of parents and teachers as authorities. In a society where children are left more and more with their peers, the latter's modeling could lead to more imitative sex-related and other forms of behaviors. In social or observational learning, Bandura emphasized four subprocesses; namely, attention, retention, motoric reproduction, and reinforcement. For any observational learning to occur, I believe that the model stimulus must be attended to. What has been observed must be retained if the model's behavior is to exert influence even after a period of time. Imitation follows only if the individual had motoric reproduction or actually imitated the behavior of the model. The last, reinforcement is internal rather than external. In this Bandura states that reinforcement is a motivational factor rather than a strengthening factor. Social learning theory seemingly explains many of our behaviors. The way we talk and walk - our gestures - many have been learned from the models that we have been exposed to. No wonder, children talk like their parents and resemble those of their parents. Friends, too, behave similarly. The social learning theory points out the crucial influence of television, radio, movies, and other forms of mass media which are fertile sources of models for